How Online Privacy Trends Could Hurt E-commerce Sites

Privacy advocates generally favor making it easier for online consumers to block or delete tracking cookies. But if consumers do turn off cookies, they may find retailer websites less suited to their individual needs, says Eoin Comerford, CEO of Moosejaw Mountaineering, a multichannel retailer of outdoor sporting goods. “There’s a consumer expectation for a certain degree of personalization in the e-commerce site experience, and if more consumers say they don’t want to get tracked at all, it will hurt online retailing.”

Related Content