The phrase "free shipping" is like a siren song to many who shop on the Internet. For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10, says Wharton marketing professor David Bell
. Bell noticed this phenomenon a few years ago while doing research for an online grocery store, and the observation prompted him to look more closely at the ways Internet retailers use shipping charges -- or the lack thereof -- as a promotional tool....
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5 Tips to Integrating Direct Mail, Email and Online in One Marketing Campaign
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From Today @ Target Marketing
Consumers have many choices today and use a multitude of avenues to research and buy products and services. Does your business integrate email, direct mail, personalized URLs (PURLs) and landing pages to reach its customers and prospects? Whatever the answer, here are some ways to make the most of your integrated marketing efforts: