Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

How the Offer of 'Free Shipping' Affects On-line Shopping

September 16, 2011
The phrase "free shipping" is like a siren song to many who shop on the Internet. For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10, says Wharton marketing professor David Bell. Bell noticed this phenomenon a few years ago while doing research for an online grocery store, and the observation prompted him to look more closely at the ways Internet retailers use shipping charges -- or the lack thereof -- as a promotional tool....

 

More Suggested Content:

Nail the Landing Page: 5 Steps to Maximize Conversions and Deliver an Experience Your Customers Will Love
September 29, 2011 From Webinars & Virtual Events
Every marketing message you send today probably leads to a landing page. Whether it's linked-to in an email or search ad, specified on a mail...
 
5 Tips to Integrating Direct Mail, Email and Online in One Marketing Campaign
August 24, 2011 From Today @ Target Marketing
Consumers have many choices today and use a multitude of avenues to research and buy products and services. Does your business integrate email, direct mail, personalized URLs (PURLs) and landing pages to reach its customers and prospects? Whatever the answer, here are some ways to make the most of your integrated marketing efforts:
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: