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How Keurig Uses Social Media to Spark Word of Mouth

January 21, 2014
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Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. ... Crystal shares how their social team encourages love stories from their fans, surprises and delights customers, and turns around negative word of mouth. She even explains how their social media strategies save them money on traditional customer service and marketing...

 

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