How to Get More Value From Your On-Site Search Data

When we work on search engine optimization (SEO) or pay per click (PPC) campaigns, be it keyword research to user experience to identifying missing content, it seems that we can never get enough data no matter how many tools we use. At the same time, I’ve noticed that not many companies were using on-site search as a data resource. On-site search data are very much underrated, in my opinion. This data gives you the actual user data on your site instead of general data that are oftentimes standardized or averaged.

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