How B-to-B Marketers Are Benefiting From Facebook

The story of the Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B-to-B marketers: The astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth. B-to-B marketers: Facebook is your moon. In the 2012 Social Media Marketing Industry Report, B-to-B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.

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