We all know that the future holds many fascinating possibilities about what can be adapted to improve the overall guest experience. The question is what should be acquired and implemented. With this as a guide, I've selected the following hospitality technology trends for the coming year not wholly on wow factor but far more so on practicality and ROI.
Wielding Your CRM
It's been a long road from simply trying to comprehend what a CRM is to full data terminal integration and leveraging the inferences based from these interconnections. In 2018, those ambitious hoteliers who have fought to amalgamate all their hotels' various guest profile databases into one unified system will now see the fruits of their labor. With a rich CRM you can drill down to craft highly targeted and overly effective promotional offers.