Harper’s Bazaar Adds Commerce
Shopping by catalog is a century-old habit that Harper’s Bazaar wants to replicate in the digital world. Harper’s Bazaar launched ShopBazaar yesterday to make it easier for readers to buy products highlighted in the magazine in one place while also creating a new revenue stream. Harper’s Bazaar’s editors select content that readers can browse, purchase and share the products without leaving the page. The site is a monthly digital publication.