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Google's Main Focus Will Be Mobile, Not Desktop Search

November 14, 2012
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Google now considers itself as a "mobile first" company. During a presentation at the 2012 Open Mobile Summit in San Francisco, three Google executives reportedly said that a majority of Google's users will access its services through mobile devices in 2013. ... The Google trio included global marketing director for mobile and social advertising Rikard Steiber, YouTube’s global director of platform partnerships Francisco Varela, and general partner at Google Ventures Rich Miner. All three admitted that Google now considers itself as a "mobile first" company....


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Mobile marketing is taking over the marketing world. It is getting huge. Google says that mobile search will surpass desktop search by the end of 2013. Perhaps the most stunning statistic is this: 70 percent of mobile searches lead to action within one hour. By way of comparison, 70 percent of desktop searches lead to action within one month. Mobile is here, it is getting bigger, and marketers better pay attention.



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