Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Google's Main Focus Will Be Mobile, Not Desktop Search

November 14, 2012
Get the Flash Player to see this rotator.
 
Google now considers itself as a "mobile first" company. During a presentation at the 2012 Open Mobile Summit in San Francisco, three Google executives reportedly said that a majority of Google's users will access its services through mobile devices in 2013. ... The Google trio included global marketing director for mobile and social advertising Rikard Steiber, YouTube’s global director of platform partnerships Francisco Varela, and general partner at Google Ventures Rich Miner. All three admitted that Google now considers itself as a "mobile first" company....

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Overwhelmed by the Complexity of Mobile Marketing? Start Here
November 5, 2012 From Greg Hickman
When talking to small business owners,  I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.
 
Mobile Shopping Bag
Why Direct Marketers Should Embrace Mobile
July 18, 2012 From Today @ Target Marketing

Mobile marketing is taking over the marketing world. It is getting huge. Google says that mobile search will surpass desktop search by the end of 2013. Perhaps the most stunning statistic is this: 70 percent of mobile searches lead to action within one hour. By way of comparison, 70 percent of desktop searches lead to action within one month. Mobile is here, it is getting bigger, and marketers better pay attention.

 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: