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Google's Main Focus Will Be Mobile, Not Desktop Search

November 14, 2012
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Google now considers itself as a "mobile first" company. During a presentation at the 2012 Open Mobile Summit in San Francisco, three Google executives reportedly said that a majority of Google's users will access its services through mobile devices in 2013. ... The Google trio included global marketing director for mobile and social advertising Rikard Steiber, YouTube’s global director of platform partnerships Francisco Varela, and general partner at Google Ventures Rich Miner. All three admitted that Google now considers itself as a "mobile first" company....

 

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Overwhelmed by the Complexity of Mobile Marketing? Start Here
November 5, 2012 From Greg Hickman
When talking to small business owners,  I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.
 
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Why Direct Marketers Should Embrace Mobile
July 18, 2012 From Today @ Target Marketing

Mobile marketing is taking over the marketing world. It is getting huge. Google says that mobile search will surpass desktop search by the end of 2013. Perhaps the most stunning statistic is this: 70 percent of mobile searches lead to action within one hour. By way of comparison, 70 percent of desktop searches lead to action within one month. Mobile is here, it is getting bigger, and marketers better pay attention.

 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
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About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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