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Google Introduces Targeting Improvements to Help More Marketers 'Get Local' for Holidays

November 19, 2012
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While this will be a true multichannel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 to 90 percent of online consumers do research before buying offline. This has been documented by several surveys and it makes anecdotal and intuitive sense. Yet most marketers appear to have not fully understood this until recently. In recognition of this “online-offline” consumer shopping pattern (and especially for Q4) Google is introducing a range of improvements and upgrades....

 

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Overwhelmed by the Complexity of Mobile Marketing? Start Here
November 5, 2012 From Greg Hickman
When talking to small business owners,  I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.
 
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The Pyramid of Internet Marketing Priorities
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Have you ever started a workout routine and wondered if the exercise you chose was the best one for what you were trying to accomplish? Did you ever experience that nagging uncertainty of whether another exercise might be better? That's how a lot of companies feel out about the Internet. There are so many things they keep hearing about Facebook, Pinterest, Twitter and Google+, they never feel certain they are taking the right steps to actually drive business revenue.
 

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