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Google “Over-Optimization” SEO Penalty

March 20, 2012
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Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEOed.” ... Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO. Here is the audio clip,...

 

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SERP puzzle
Search & Social : Solving the SERP Puzzle
March 2012 From Target Marketing
Facebook clearly is an important platform on which advertisers are compelled to provide some level of presence, including a Facebook page, proactive display ads, sponsored stories and text ads targeted at consumer profiles relevant to their brands. The success of social media in attracting consumers is undeniable, and its importance as an advertising platform is growing. Our question is: How does social media impact search?
 
Myths and Misconceptions: The Real Truth About Content Marketing and the Search Engines: Part I
February 13, 2012 From Wendy Montes de Oca
Lately, I've been hearing a lot of people saying things such as: "Google doesn't like content or article marketing since they changed their algorithms" and "article directories are not useful for search engine marketing and link-building efforts anymore." I like to remind people of a few fundamental rules of online marketing, specifically involving content, that virtually never changes and is extremely helpful to know (and do!).
 

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