Google Buys Channel Intelligence for $125M to Make Google Shopping Smarter

In it’s never-ending quest to take on Amazon.com, Google has snapped up Channel Intelligence, a company that offers a variety of products to drive online shopping sales, for $125 million. Channel Intelligence announced the news on its website this morning. The company was a launch partner with Google Shopping, and it claims that it tracks nearly 15 percent of U.S. online transactions and drives $2 billion in annual sales online.

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