A New Era of E-Commerce in 2013: Instant Gratification

In 2013, instant gratification — the last differentiator of brick-and-mortar stores — will take a well-funded hit from Shutl.com, a London-based firm that promises to deliver online purchases within minutes of sale, starting in New York and San Francisco. While shopping in one’s pajamas clearly has its attractions, getting your purchase instantly is still a reward only available to brick-and-mortar shoppers. Despite record online spending — $21.4 billion to date, a 14 percent increase versus the corresponding days last year, according to comScore — you still have to wait a day or many days for delivery of your online purchases.

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