Forget Traditional TV Ads, Think Online Video Advertising!

October 22, 2012

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Today I wanted to pose a question: Is your media mix weighted appropriately given the changing media consumption landscape? Do you still invest heavily in traditional media like magazines and television? If you're a mass marketer, TV has probably been your "go-to" media for the last 30 years … it can be hard to let go of such a trusty companion. But what if there were more cost-efficient opportunities to gain the same mass reach and impact afforded by TV, without the massive price tag?...

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Source: ClickZ

Companies Mentioned:

Forrester Research Inc.

Yahoo! Search Marketing

YouTube

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U.S. Online Video Advertising Revenue to Exceed $1.3 Billion in 2010
May 20, 2010 From eM+C Daily
Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history, will push U.S. revenues for online video advertising over $1.3 billion in 2010, according to Dallas-based research firm Parks Associates.

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