The deal space today is a direct marketing machine. That’s part of its problem and yet one of the reasons I love it so. The get email send offers has been referred to as the blunt instrument approach, so it will need to be fine tuned if it is to continue. Otherwise, it will turn into the yellow pages business—big but dying....
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Twitter Enters Social Deal Space
July 8, 2010
From eM+C Weekly
Company: Twitter, a micromessage social media platform used by just about everyone Product/Service: @earlybird, an exclusive offers Twitter feed in the vein of Woot and Groupon What It Does: Tweets exclusive, time-sensitive offers from Twitter's partners to anyone who follows @earlybird.