Facebook Experiments With Ranked Comments

On Monday, Facebook began testing a change to the comments format on brand and subscriber pages, with comments that generate the highest level of engagement rising to the top of posts. YouTube has a very similar comments system, where the comments on videos which receive the most likes are featured at the top of the comments list. In the case of Facebook’s ranked comments, not only will likes promote comments, but hides will also demote them, the most unpopular comments falling to the bottom.

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