Evolving Your SEO: Moving Toward a Content Marketing Approach
The search industry is booming. Competition for keywords — organic or paid — has never been higher. All forms of digital content multiply and prosper. Underneath it all, however, tectonic plates are shifting. Slowly but surely, almost everything that used to constitute search engine optimization has become ineffective, risky or inappropriate for most brands. SEO tactics are being taken off the table and a gap has begun to arise between what’s needed — digital visibility — and the tactics, tools and business processes needed to achieve it.