Europe Will Likely Force Google to Change Search Practices

Google may have gotten off with a slap on the wrist in the United States for its search practices, but it doesn’t look like it will get off so easily in Europe. Joaquín Almunia, the European Union’s competition chief, told the Financial Times Thursday he believes European regulators will demand Google change the way its own products are displayed in search or else face hefty fines for “diverting traffic” away from competitors’ products. “We are still investigating, but my conviction is [Google] are diverting traffic,” Almunia told the Financial Times.

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