One of the best-known names in email marketing yesterday gave some terrible advice in a column on iMediaConnection. The advice: Email people who have visited your site but left without making a purchase or registering in any way including supplying their email addresses. The columnist: digital-marketing consultant Christopher Marriott
. First, Marriott has probably forgotten more about digital marketing than I’ll ever know. But Marriott’s column yesterday is one of the biggest facepalm moments in the history of email marketing...
More Suggested Content:
Some Email Industry BS We Should All Be Wise to by Now
January 25, 2012
From Ken Magill
Quick! Which email service provider has the best delivery rate? Don't know? Neither do I. Let's try and find an answer. According to a list put out by ranking firm topseos, Pinpointe On-Demand has the best delivery rate of 10 email service providers it ranked for January. Let's just cut to the real problem with Topseos' rankings list—that it mentioned ESPs' so-called "delivery rates" at all.