While delivering an email seems like a simple task, all marketers know that nothing is ever as easy as it looks. We like to think that our subscribers are eagerly awaiting our messages with bated breath … Alas, this is not the case. Not only do a fair number delete the email upon arrival, a large number of subscribers may not even receive our messages. On average, 2 percent of contact data goes bad each month. That means a quarter of your email list will go bad over the course of a year...
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Email Marketing: 5 Steps to Better Results
July 22, 2013
From Debra Ellis
The biggest challenge with email marketing is that it is so easy to be successful marketers don't reach for the next level. After all, when something isn't broken, why invest time and energy in making it better? Most marketers don't make the effort to optimize their strategy because "good enough" serves them well enough. For those who want more, optimizing emails delivers more than additional sales—it turns casual shoppers into long-term loyal customers by creating a better shopping experience.
5 Lethal (But Common) Mistakes in Integrated Marketing Campaigns
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Every year, marketers waste millions of dollars on unnecessary postage and online ads that never see returns. Truly integrated campaigns lead to increased revenue, greater customer retention and, most importantly, a bigger return on investment. The push and pull aspects of integrated marketing are equally important and must be combined to create a long-term, adaptable plan that can be refined based on initiatives that have either worked or proven unsuccessful