East Carolina University Sues Cisco Over Slogan

“ECU has used the mark ‘Tomorrow Starts Here’ for over a decade, including in national advertisements and publications such as Forbes and Wired,” Chancellor Steve Ballard said in a statement.The U.S. university said on Friday that it is seeking damages for unauthorized use of the trademark, which it said is “a university-wide brand that represents an overlapping field of goods and services when compared with that of Cisco”. A Cisco spokeswoman said the complaint came as a surprise.

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