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Direct Mail: Top 5 Variable Data Printing Tips

November 26, 2013
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The success of your direct marketing depends on an accurate, targeted and personalized mailing list. Variable data allows you to interact with your customers and prospects using sophisticated personalization to drive higher response. Variable printing significantly boosts ROI by delivering response rates seven-times greater than conventional direct mail. Just because a last name is of certain descent, doesn’t always mean they are of a specific ethnicity. With variable digital printing, you "vary" each printed mail piece to show different graphics, copy, offers or photos specifically designed to appeal to each individual recipient...

 

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Since the dawn of the Web, people having been finding excuses to declare print dead. One of those has long been that it's not interactive or as flexible as digital communications. But what if your mailpiece could be just as interactive and flexible as any Web page?
 
Target Marketing March 2013 cover
Who's Spending What?
March 1, 2013 From Home Page
Every year we send an in-depth survey to our readers about how their media spending budgets and plans compare to the year before. The result is our annual Media Usage Forecast issue. But we don't have room in print to fit all of the data we collect. Here is your chance to read some of that behind-the-scenes information for yourself. Below are the complete results of the multiple choice section of the survey. We hope it's just as useful to you as the data and analysis in the magazine.
 

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