Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Direct Mail: Top 5 Variable Data Printing Tips

November 26, 2013
Get the Flash Player to see this rotator.
 
The success of your direct marketing depends on an accurate, targeted and personalized mailing list. Variable data allows you to interact with your customers and prospects using sophisticated personalization to drive higher response. Variable printing significantly boosts ROI by delivering response rates seven-times greater than conventional direct mail. Just because a last name is of certain descent, doesn’t always mean they are of a specific ethnicity. With variable digital printing, you "vary" each printed mail piece to show different graphics, copy, offers or photos specifically designed to appeal to each individual recipient...

 

People Mentioned:

More Suggested Content:

Mail technology
Special Report - Direct Mail Technology : 3 Important Ways Print Is Transforming Direct Mail
August 2013 From Target Marketing
Since the dawn of the Web, people having been finding excuses to declare print dead. One of those has long been that it's not interactive or as flexible as digital communications. But what if your mailpiece could be just as interactive and flexible as any Web page?
 
Target Marketing March 2013 cover
Who's Spending What?
March 1, 2013 From Home Page
Every year we send an in-depth survey to our readers about how their media spending budgets and plans compare to the year before. The result is our annual Media Usage Forecast issue. But we don't have room in print to fit all of the data we collect. Here is your chance to read some of that behind-the-scenes information for yourself. Below are the complete results of the multiple choice section of the survey. We hope it's just as useful to you as the data and analysis in the magazine.
 

SPONSORED CONTENT

MORE ON DIRECT MAIL, PRINT AND POSTAL >>

FROM THE BOOKSTORE

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: