Direct Mail Now Integrated With Google

Back in March of this year, I wrote a story entitled “Direct Mail: Alive And Kicking.” It would appear that direct mail is not only alive and kicking, it’s going “high tech.” Well, in a manner of speaking. If you’re a proponent of traditional advertising mediums like direct mail, email marketing, print or radio, it’s easy to feel like you are being left out of the technological loop. After all, it seems there is a leap forward every other day for sexy marketing venues like pay per click, search engine optimization and social media, and so on

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