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Direct Mail Marketing: 5 Design Tips

January 9, 2013
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Direct mail marketing is a great way for your business to reach new customers, target a specific demographic for leads and test new advertising campaigns. Unlike most types of online marketing, the efficacy of your direct mail campaign is easy to quantify with mailing and response data. You can test and retest new ad designs regularly within your direct marketing campaign. If you start out with a good design, you’ll get faster results and a greater ROI right off the bat. Follow these five design tips to improve your mailing’s chances of success. 1. Write Great Copy...

 

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There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this: The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
 
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If you visit Little Italy in New York City and stroll down Mulberry Street at dinner time, a dozen maitre d's accost you. Ultimately, the restaurant that enticed me had a quaint sign and a gentleman in a bow tie and apron, flanked by an easy-to-read menu. With no distracting gimmicks or hassles, I walked right in. In direct mail design, a similar "what you see is what you get" principle induces reader response.
 

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