Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Decline and Fall of the Mobile Ad Network

August 30, 2013
Get the Flash Player to see this rotator.
 
The hype around mobile advertising has been huge, and multiple mobile-specific ad networks and exchanges set up shop hoping to capitalize on the millions of dollars they thought brands would start spending on things like mobile banners. The problem is, that never really happened. In actuality, the companies making the most money from mobile today aren’t selling mobile ads at all; they’re selling ads that happen to work on mobile. Facebook and Google are dominating the market largely because they haven’t focused on ad products tailored for specific devices. Rather, they created ad products that are native to their platforms....

 

People Mentioned:

More Suggested Content:

greystripe_logo
Greystripe Launches Next Generation of Mobile Ads
October 20, 2011 From eM+C Daily

Company: Greystripe, a brand-focused mobile ad network

Product/Service: Ad Boosters, new ad units developed with the goal of making advertising more relevant, contextual and valuable to consumers

What it Does: Greystripe has developed two types of ad boosters: industry-focused units and social units. With its industry-focused ad boosters, Greystripe introduces mobile ad formats focused on a specific, targeted vertical. Verticals include retail, consumer packaged goods, automotive, travel, technology, health and restaurants. These customizable boosters allow advertisers to direct users to specific actions related to the advertiser’s need. Social boosters allow marketers to enhance the impact of mobile advertising with engaging social connections on Facebook, Twitter, Google+ and YouTube.

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: