The hype around mobile advertising has been huge, and multiple mobile-specific ad networks and exchanges set up shop hoping to capitalize on the millions of dollars they thought brands would start spending on things like mobile banners. The problem is, that never really happened. In actuality, the companies making the most money from mobile today aren’t selling mobile ads at all; they’re selling ads that happen to work on mobile. Facebook and Google are dominating the market largely because they haven’t focused on ad products tailored for specific devices. Rather, they created ad products that are native to their platforms....
More Suggested Content:
Greystripe Launches Next Generation of Mobile Ads
October 20, 2011
From eM+C Daily
Company: Greystripe, a brand-focused mobile ad network
Product/Service: Ad Boosters, new ad units developed with the goal of making advertising more relevant, contextual and valuable to consumers
What it Does: Greystripe has developed two types of ad boosters: industry-focused units and social units. With its industry-focused ad boosters, Greystripe introduces mobile ad formats focused on a specific, targeted vertical. Verticals include retail, consumer packaged goods, automotive, travel, technology, health and restaurants. These customizable boosters allow advertisers to direct users to specific actions related to the advertiser’s need. Social boosters allow marketers to enhance the impact of mobile advertising with engaging social connections on Facebook, Twitter, Google+ and YouTube.