Will Social Media Win the Presidential Election?

When Barack Obama won the 2008 presidential election, he tweeted: “We just made history … All of this happened because of you.” It was one of the moments which led pundits to compare him to John F. Kennedy in the way both embraced the new technologies of their respective eras to get them to the White House. If JFK was the first ever television president, they said, then Obama was the first Twitter president. Four years later, and Obama’s hoping to do it all over again.

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