5 Trends in Direct Mail Fundraising for 2014

I often get asked about what’s trending in direct mail these days, and so I thought I would give you some ideas of what we have been seeing during the past year. I have received many phone calls from clients asking about acquisition. It seems people have realized that while they were watching their budgets by cutting their mailing lists and eliminating direct mail, they were losing donors. There’s more competition now than ever in fundraising, and if you are not communicating with your donors, then you can be sure some other organization is going to capture them.

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  • Laura Hogan

    The full article of this is really insightful and useful – Personally I think that charities are one the best examples of direct mail you can find – they target well and display all the correct information. Laura @ Birmingham Mailing House