I often get asked about what’s trending in direct mail these days, and so I thought I would give you some ideas of what we have been seeing during the past year. I have received many phone calls from clients asking about acquisition. It seems people have realized that while they were watching their budgets by cutting their mailing lists and eliminating direct mail, they were losing donors. There's more competition now than ever in fundraising, and if you are not communicating with your donors, then you can be sure some other organization is going to capture them.
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So, Uh, Are We Doing This Right?
From FundRaising Success
Direct-response fundraisers are being asked to measure more carefully in an increasingly complex environment. So, are we doing it right?