Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). So it's no surprise that 67 percent of organizations plan to increase their email spend in 2012. You can use those increased email marketing budgets to push your ROI higher by focusing on the following three areas. 1. Deliverability: Though it's long been discussed, email deliverability remains a critical issue. A recent Return Path report found that nearly one-in-five emails sent by commercial email senders never reaches the intended recipient's inbox...
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Social & Email : Friendly Prospects
From Target Marketing
Social prospecting is still young in marketing years. Finding the best way to reach qualified prospects requires trial-and-error testing. The basic rules are similar to other direct marketing methods: Give people a reason to connect and get as much access to communicate with them as you can. Instead of accumulating likes, follows and pluses that do little to grow your business, use the platforms to capture email addresses so you can connect with customers and prospects on a one-to-one basis.
Email Marketing that Works (2nd Edition)
November 17, 2011
Available as a PDF.
A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email...