Bing has signed a deal with Yelp in which the latter's reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp yesterday, "Yelp will surface content including review snippets, photos, business attributes and more to Bing users in the U.S."
...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing