Best Practices for Navigation on the Mobile Web

Restaurant Ruby Tuesday delivers a succinct mobile version (seen here) of its website, offering viewers tabs of what they’re most interested in, such as the menu and reservations.

The way people access information online is evolving. Google reports that by next year (2013) more than half of website visits will come from mobile devices rather than desktops or laptops. Not only is the medium of accessing the Web changing, the needs of most mobile users going online with their smartphone or handheld device is changing as well; becoming more focused and task oriented. Today’s smartphone owners use their phones to perform specific tasks such as checking locations of destinations, public transit schedules, and bank balances.

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