Ben & Jerry’s Turns Fans’ Instagram Pics Into Ads

Ben & Jerry’s is thanking its Instagram followers around the world by turning some of their photos into ads that will appear in local media in the fans’ own neighborhoods. The brand, which currently has nearly 124,000 Instagram followers who “like” its photos nearly 5,000 times per day, is encouraging them to submit photos that “best capture the euphoric feeling that comes with eating Ben & Jerry’s,” and tag them with #captureeuphoria.

Related Content