Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Behavioral Targeting Through Online Display Advertising

December 7, 2012
Get the Flash Player to see this rotator.
 
As I was doing my online holiday shopping this weekend, I couldn’t help noticing how precise behavioral targeting has become. They were right: I did like that pair of shoes, handbag, scarf and rhinestone-studded dog collar. Four purchases later, I was proof that this form of targeting works. As early adopters of behavioral targeting, retailers and e-commerce sites have long used the technique to improve the relevance of their product offers to individual visitors. But these strategies are just as applicable for more-complex business-to-business selling. Whether you are selling b-to-c or b-to-b, the online interaction between a buyer and...

 

More Suggested Content:

Big Data Analytics: Turning Big Data into Big Money
Big Data Analytics: Turning Big Data into Big Money
December 4, 2012 From Bookstore
This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business...
 
Amazon Behavioral Email
Emails That Target Customer Behavior Without Using Big Data
October 1, 2012 From Debra Ellis
The ever increasing volumes of data used by companies like Target, Walmart and Amazon to carefully target their customers is cumbersome and difficult to manage. Analyzing patterns to find the right trigger that will motivate an individual to buy requires gifted statisticians that combine art and science into marketing magic. But what if you are not quite ready to use big data in your business? Can you still reap some of the benefits?
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits of all sizes and missions Content Marketing for Nonprofits

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: