Barcode-based Mobile Coupons Will Take Flight This Holiday Season

Pointing to the growth of mobile coupon programs that combine location and loyalty in the past year, experts agree that barcode-based offers will lead the pack for mobile offers this holiday season. Although type of coupon can differ from brands depending on the marketing objective, in-store, location-based mobile offers are expected to be a particularly strong mobile medium used by retailers this year. However, the uptick in mobile coupon adoption also comes with plenty of challenges for retailers. “From the data we have from this year and with consumers increasingly turning to mobile for coupons, what is most prevalent is

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