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B-to-B Outlook: Marketing Budgets to Rise Sharply, With Digital Paramount

January 24, 2013
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B-to-B marketers are bullish about their spending plans for this year, with 49 percent planning to increase their budgets during the next 12 months, according to a new study by BtoB, presented today at the Business Marketing Association-New York City's annual BtoB Outlook Breakfast. That compares with only 40 percent of marketers who projected budget increases in 2012. “That's a pretty significant change,” said Bob Felsenthal, BtoB publisher, presenting findings from BtoB's “Outlook 2013: Marketing Priorities and Plans.” In addition, 67 percent of marketers indicated they'll increase their digital expenditures this year, which leads every channel category. As for other


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