It’s always good to examine what beliefs we are operating under—if we have false beliefs that are not examined, then we continue to act on them. B-to-B marketing is no different. What are the myths we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly
… I’d like to tackle some myth-busting of my own. Myth No. 1: Lead generation is the top job of B-to-B marketers. There is overwhelming evidence that B-to-B marketers consider lead generation their most important contribution. So why, you may rightly wonder, am I
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Show Me the ROI, Part 1: Measuring the Effectiveness of Social Email
January 29, 2010
From All About Email
The day that social media reaches near-ubiquitous adoption is fast approaching, and the pace will only quicken as brands move beyond experimenting with social media and begin to focus on business value. Of course, how marketers should measure that value remains a mystery.