Avoiding the SEO ‘Fiscal Cliff’

With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. By the time this article publishes, the holiday season will have been either a resounding success for online marketers or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we’re still here to read this).

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