Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR codes. Can a new technology called clickable paper reboot those efforts? Imaging and electronics company Ricoh introduced clickable paper two years ago, but the company just introduced iOS and Android apps in the United States late last year. (A similar app has been available in Japan since 2012.)...
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The Anti-QR Code Detailed in Quick Response Thursday
June 22, 2012
From Today @ Target Marketing
There are alternatives to QR Codes in the quick response arena. What? Blasphemy. But, no. It’s true. And bringing that to the attention of an assembly of marketers—also known as Integrated Marketing Mix members—is risk-taker Alexander Schwartz, NAPCO marketing manager and moderator of the weekly discussion about “QR Code strategy, design and implementation across all industries.”
QR Codes Dot InterACT!
August 11, 2010
QR codes are the technology being talked about most at the InterACT! cross-media conference.