Amazon Ad Model Forces Changes in Search Engine Marketing

October 16, 2012

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Google may find some merry in this year's holiday cheer, but the tech company should expect to have fierce competition from Amazon.com. The ad format powering Google Shopping results, Product Listing Ads, grew at a rate of 262 percent in this year's third quarter compared with the prior year, and provided 20 percent of Google paid-search clicks for the quarter, according to a recent Rimm-Kaufman Group report....

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Source: MediaPost

Companies Mentioned:

Google

The Rimm-Kaufman Group

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