Open Enrollment | Subscribe to Target Marketing HERE
Follow us on

After Boston: Sometimes Real-Time Marketing Means Saying NOTHING

April 19, 2013
Get the Flash Player to see this rotator.
There was a lot of scolding, eye-rolling and analysis around social media tactics on Monday, after the Boston Marathon bombing incident. Brands promoting “Blow-Out Sales,” “LOLs” and other marketing messages around the flood of emotion and news around the bombings may have damaged reputations due to carelessness. Some brands (well, too many) also added obtuse noise to the outpouring of support for the victims and city of Boston. Most social media programs have playbooks or, at the very least, community management guidelines. While common sense is the best plan in times of tragedy, today’s social publishing programs have dozens of


Companies Mentioned:

More Suggested Content:

BlogFrog Unveils New Influencer Marketing Platform
August 3, 2012 From eM+C Daily

Company: BlogFrog,  a marketing technology platform provider
: Influencer Marketing platform, a social inluencer marketing platform



Click here to leave a comment...
Comment *
Most Recent Comments: