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Advertising's Bumpy Transition (and Why It Matters to You)

September 5, 2012
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When the Web was young, marketers like Yahoo said to P&G and Ford, "buy our banner ads, they cost about the same as a magazine ad, but people can click on them as a bonus." And so banner ads at the beginning were incredibly lucrative—easy to make, sell them for a lot. Today, banner ads might sell for a tenth that, or, if we count ads on Facebook and the like, as little as 1 percent of the cost of a magazine ad on a per person basis. But of course, it's not a fair comparison...

 

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You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

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You know you need to gather donor data. But why? And more 
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 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
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to an extended, value-added webinar that will dig deep and give 
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