When the Web was young, marketers like Yahoo said to P&G and Ford, "buy our banner ads, they cost about the same as a magazine ad, but people can click on them as a bonus." And so banner ads at the beginning were incredibly lucrative—easy to make, sell them for a lot. Today, banner ads might sell for a tenth that, or, if we count ads on Facebook and the like, as little as 1 percent of the cost of a magazine ad on a per person basis. But of course, it's not a fair comparison...
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Web : Test Like an Online Olympian
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How do you get a testing campaign off and running? Marketing teams are understandably trigger-shy to make changes that might impact a constant revenue stream. It can be intimidating to start changing the content on your website, one of your most lucrative sales channels (perhaps your only sales channel), with the risk that the results may not be what you'd expect.
Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work
August 13, 2012
From Wendy Montes de Oca
OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every website that sells a product faces. The following are some tried and true tactics that, over the years, I've seen make a difference. Some may seem simplistic, but they DO most definitely impact your online conversion rate.