Interested in increasing your ROI while further building your customer base and brand? One of the best ways to accomplish this is by building an email list and emailing informative content (plus special promotions) regularly. This strengthens your relationship with customers and adds new ones. Implement several of the tips below and watch your customer base grow and grow. 1. Keep it simple: Make it quick and easy to sign up by asking only for a first name and email address—not all the name, address and demographic details. 2. Share With Your Network (SWYN):...
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Editor’s Notes : What Would You Do for an Email?
March 2012
From Target Marketing
I recently received a brilliant email from Harry & David, the long-time cataloger of food and gift baskets. At Christmas, I had ordered its pears as gifts for my home and for some of my more far-flung family members. The email was a simple request for review—Harry & David asked what I thought of the gifts.
What Marketers Can Learn From Maine's Political Email Idiocy
February 24, 2012
From Ken Magill
It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting the state's caucus results—even omitting some votes because emails reporting tallies 'went to spam' in an email account." Ha ha, especially if you're a Democrat, right? Well, the same thing is happening to you.
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