Oh, you work in branding and design? So you're an arts and crafts marketer. Got it. Raise your hand if you've heard that refrain. ... Those who think branding is just a fluffy, marketing buzzword need this blog post. And if you're a brand marketer who's tired of explaining why your job matters for the greater sales and marketer good, well, bookmark this bad boy and send it the way of the naysayers. Here are just some of the places brand marketers have a serious impact on other areas of marketing!...
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Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's more difficult than ever to get customers to do anything, let alone what you want them to do.
The Linchpin of Direct Mail and Email
August 21, 2012
From Today @ Target Marketing
In 1993, I was hired to consult with a law firm whose client was a major health magazine that got itself entangled in a nasty lawsuit. The backstory briefly: In a direct mail test circular, the magazine had purchased the rights to a series of four photographs of a man showing off his muscled body. These appeared as tiny illustrations deep in the middle of the brochure. The test was a success. The mailing was reprinted and mailed in the millions.