Direct mail marketing is a game of standing out with the marketing tools sent to your target audience. You’re not doing direct mail the right way if your postcards, brochures or booklets are just like any other mail people receive in their inboxes. As marketers, the challenge is finding a way to grab the attention of your audience the moment they see and read your direct mail. … Below is a mix of common and unconventional advice from marketers on how you could improve your direct mail and maximize sales....
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Case Study: Lifestyle Data Lifts Gift Size for Heifer International
November 9, 2012
From Today @ Target Marketing
Nascar fans are less likely to donate cows to African farmers in their friends’ names for Christmas, but organivores might, Heifer International found in a case study detailed by the charity’s donor conversion manager on Oct. 16 at DMA2012 in Las Vegas.