6 Tactics to Improve B-to-B Email Deliverability: 11% of B-to-B Email Is Classified as Spam

March 29, 2012

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Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B-to-B marketers. B-to-B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more; whereas, B-to-C marketers likely have a database full of freemail accounts and can resolve an issue with that provider and settle a huge portion of the list with a single effort. Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more....

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Source: Marketing Sherpa

Companies Mentioned:

Aprimo Incorporated

MarketingSherpa

Return Path

People Mentioned:

Stephanie Miller

Tom Sather

David Kirkpatrick

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