Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B-to-B marketers. B-to-B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more; whereas, B-to-C marketers likely have a database full of freemail accounts and can resolve an issue with that provider and settle a huge portion of the list with a single effort. Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more....
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3 NEW Things Direct Marketers Need to Know In Order to Enter—and Stay in—the Inbox
September 28, 2011
From Today @ Target Marketing
Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.