5 Tips for Better Orchestrating Your Messages This Holiday

If you want the best response to your outreach this holiday, focus on creating surround sound around your supporters. You want to project the same messages via multiple channels in a well-orchestrated marketing symphony. How do you do that? Roger Craver had some good tips in Fundraising Success that focused on retention. Here are five ways to better orchestrate your messages this holiday, inspired by his thinking. 1. Create one message or theme and build on it. You want your outreach via email, direct mail, telephone, social media, mobile, etc. to sound like variations on a theme

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