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5 Keys for Making Direct Mail a More Powerful Marketing Tool

February 6, 2013
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You hear a lot of talk about direct mail being the dinosaur of marketing and soon to be extinct. The truth however is that direct mail is not disappearing, but rather evolving into a more viable solution with specific, unique characters to serve a specific purpose. And just like dinosaurs that evolved into today’s birds, direct mail campaigns that have the right stuff to survive in their environment will learn to thrive. Understanding the role of direct mail requires evaluating how it is used and how to make it a financially viable solution for lead generation...

 

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In a mailbox that's a little less crowded than just a few years ago, there's still a daunting task at hand: How to stand out to the prospective customer or donor. Even with a full battery of exciting tools at your disposal—like 4-color, variable data printing (VDP) or extra windows to tease the offer inside—the good ol' envelope is still just an envelope. That is, except when it isn't—and I'm not talking about a self-mailer
 

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