2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing?” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile recently launched "Virgin Mobile Live," a social newsroom that publishes content several times daily. Featuring new music, apps and Web memes, "Virgin Mobile Live" shares content across a host of social communities including Facebook, Buzzfeed, Twitter and Instagram. To date, the site is averaging more...
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Shining a Light on Strategy, Best Practices in Content Marketing
October 9, 2012
From Publishing Business Today
A deep dive into the ins and outs of content marketing was on offer during a session at the recent Publishing Business Virtual Conference and Expo. The session, "Custom Publishing: Opportunities in Content Marketing," is available free on-demand by registering at the show website.