Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

5 Big Brands Confirm That Content Marketing Is the Key to Your Consumer

November 29, 2012
Get the Flash Player to see this rotator.
 
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing?” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile recently launched "Virgin Mobile Live," a social newsroom that publishes content several times daily. Featuring new music, apps and Web memes, "Virgin Mobile Live" shares content across a host of social communities including Facebook, Buzzfeed, Twitter and Instagram. To date, the site is averaging more...

 

People Mentioned:

More Suggested Content:

American Express Publishing Custom Media
Shining a Light on Strategy, Best Practices in Content Marketing
October 9, 2012 From Publishing Business Today
A deep dive into the ins and outs of content marketing was on offer during a session at the recent Publishing Business Virtual Conference and Expo. The session, "Custom Publishing: Opportunities in Content Marketing," is available free on-demand by registering at the show website.
 
Flipboard Logo
Conde Nast and Flipboard Launch Brand Advertising on Flipboard for iPad
July 27, 2011 From News
Flipboard and Conde Nast bring brand advertising to the popular social magazine for iPad with Web content from The New Yorker, Wired and Bon Appetit.
 

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: