5 Amazing Ways to Integrate Video Into Your Direct Mail

This sticker from HIMSS Analytics was affixed to business cards of sales reps staffing a tradeshow booth, and the QR Code launched a video demo of the database. The sticker generated a 20 percent response rate and placed 12 proposals in the pipeline within six months of the conference.

Direct mail is great. It has proven effectiveness, it’s tactile and it holds a certain sentimentality that cannot be matched. Video has been the hottest technology for years and shows no signs of slowing down. It has been said that direct mail could suffer as a standalone marketing medium, but when made part of a multichannel strategy (through integration with email, social media or video), it actually can become stronger than the sum if its parts. Here are some ways to integrate video with Direct Mail

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