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33 Stats That Paint a Picture of the Future of Marketing

August 29, 2012
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The future of our beloved marketing industry is changing fast—the good news is, we don't even need a crystal ball to see where it's headed! HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Little did he know when yearning for this marketing system that it was in the process of being built....

 

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What Is the Future of Webinars and Virtual Shows? - LinkedIn Discussion of the Week
August 17, 2012 From Today @ Target Marketing
Marketers love webinars. What a way to generate leads while providing prospects with valuable content. But webinars were a marketing revolution. So what will their evolution look like? That's the question posed by Colleen T. Reese—a member of the LinkedIn "Integrated Marketing Mix" group—during "Content Marketing Thursdays: Webinars, Virtual Shows and the Integrated Marketing Virtual Conference & Expo."
 
Reggie Brady, Reggie Brady Marketing Solutions
How Is Email Changing in 2012?
August 13, 2012 From Today @ Target Marketing
Email is one of the most important digital marketing channels, but it's also rapidly evolving. Reggie Brady: "The biggest change is the influence of mobile. In May, 2011 Return Path reported 16 percent of emails were read on a mobile device. In October, 2011 mobile was used to read 23 percent of emails. That number is even higher now, and a conservative estimate is that one-third of all emails are viewed on mobile."
 

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