3 (Awesome) Ways to Identify Your Biggest Fans and Collect Customer Testimonials

Too often, when marketers think of attracting new leads to their product or service, they forget one of their most powerful tools: happy customers. There is nothing more attractive to leads than seeing happy customers who already use your service or product. Seventy-six percent of consumers regularly or occasionally use online reviews to determine which businesses to use according to data from Search Engine Land. Even if positive testimonials never make it to the website, they can be invaluable internally to your sales, product marketing and public relations teams. Here’s exactly how to solicit and gather even more testimonials.

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