3 Email Strategies to Engage Subscribers and Impact Marketing Results

Creating value for prospects and customers is everybody’s key objective—you’ve got to get the right message to target buyers, in a timely manner. Smart modern marketers are employing all sorts of content assets to provide educational, informative resources. And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. But just like a Twitter or Facebook user can “block” requests and content from popping up in their feeds, it’s that easy to unsubscribe, add to spam and vanquish communication from anyone who doesn’t warrant inbox space.

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